Housing inventory is rising in places like Manhattan, which can be bad for both home sellers and landlords alike. For both parties, it will mean your NYC and surrounding New City properties will likely sit on the market for months before someone shows interest.
This can be especially damaging for landlords who rely on their rental income. The key to minimizing vacancy rates in your homes and apartments is to invest in good property marketing.
So, what are the most important aspects of property marketing you should know? And how do you find a professional who can help? In this New York property tips guide, we'll answer these questions so you can drum up interest in your investments.
1. Invest In Amenities
New kitchen appliances will attract people who like to cook at home. On-site gym facilities attract fitness enthusiasts.
High-speed internet offerings are great for people who work at home. When you invest in these amenities, you can highlight them in your marketing, which will attract new tenants.
2. Take Professional Photos
Photos will be the first impression someone has of your property. As such, you want to make it count in any NY rental strategies. That starts with improving the curb appeal of the home as much as you can.
After that, hire a professional photographer. This can be an additional expense but quality pictures will go a long way toward attracting tenants in NY for the listing.
3. Craft a Comprehensive Listing
When creating a listing, you want to quickly and efficiently highlight all of your property's benefits. For example, if you accept pets on your property, you should emphasize this advantage.
You should also discuss room quantity, size, and style. It can be helpful to discuss how close the property is to schools, downtown businesses, and other landmarks. Make sure you optimize the listing for SEO so that it appears in relevant search results.
4. Use Social Media
Social media isn't just for young people anymore. The reality is that nearly every age demographic uses it now. As such, it's a great option for reaching prospective tenants.
Make sure you use the right platform to target the demographic you want. For example, if you were trying to reach young adults for a trendy apartment, you would target them on YouTube and Instagram, where they're most active.
Or, if you were marketing rental properties in an affluent suburb, you would target older demographics on Facebook.
5. Consider Virtual Tours
Virtual tours became popular during the pandemic. However, there are good reasons you should still offer them in your marketing.
These are great options for people who want to tour an apartment but live out of town or can't get work off. It greatly expands your tenant pool.
Need Property Marketing Help In the New City Area? Contact PMI Properties
We hope this tenant attraction tips guide helped you learn more about helpful property marketing advice for your New City, NY home. Unless you've studied advertising or have been in the real estate business for years, you're probably going to have trouble creating effective marketing.
Here at PMI Properties, we combine expert marketing strategies with over fifteen years of experience in the New City area. So if you're ready for your listing to fly off the market, get in touch with us today.
