Imagine getting your property ready to sell, creating a beautiful listing with striking photos, only to find that no one has even viewed the listing. Not only that, but when you search for your property, you see hundreds of other near-identical properties competing for attention.
This is why real estate marketing is crucial to securing a sale. You need to be proactive, and this guide will explain how.
Develop a Content Marketing Strategy
Content marketing involves producing valuable articles and videos that entice your target audience. It can be helpful in real estate because you'll attract people to your property listing who may not have seen it elsewhere.
Aim for information that's relevant to them, like a guide to local attractions, helpful moving tips, and how to budget for rent or mortgage costs. If you are consistent with your efforts and produce high-quality content, it will help you rank on places like Google.
Engage Potential Buyers on Social Media
Social media is underutilized for real estate marketing, which means you can take advantage of standing out from other properties.
Have beautiful videos and posts that showcase your property's interior, and let the social media algorithms do the rest. You could also consider hosting a virtual tour of your property via social media using a live video.
It's an excellent opportunity for potential tenants or buyers to ask questions.
When marketing on social media, it's also a good idea to encourage followers to sign up for your email list if you have one.
Adding potential buyers or tenants to your email list gives you repeat opportunities to promote your property and share relevant information, like the date of an open day.
Add a Virtual Tour to Your Listing
When you list your property online, it's the first time people will decide to book a viewing. To be persuasive, you need to share as much information as possible. Offer lots of photos, a floor plan, and a virtual tour.
The latter is a valuable way for people to visualize themselves living on the property. Some property owners also create drone videos to help people see the external features. That can be useful if you have a sizeable plot.
Network With Local Businesses
Any effective marketing plan must include some one-to-one promotion. There are many connections you can make in New City that could help market your property.
If there are networking events available, book yourself on to as many as possible.
You could partner with local businesses to help sell your property. This would be advantageous to a local company that wants to market to new residents who move to the area, so it's a win-win.
Community events are also a helpful way to tell people more about your property. For example, you could sponsor a local sports event.
Real Estate Marketing: Making an Impact
You don't need a marketing degree to promote your property. However, you need a real estate marketing strategy to attract attention. Let these real estate marketing tips guide you.
PMI Properties combines marketing experience with state-of-the-art technology to help your real estate listing stand out. Learn more about our services in New City here.
